Artists can market themselves and promote their albums and tours directly to their fans through any means of social media. One of my personal favorites, Deadmau5, utilizes Twitter, Facebook, YouTube, and Ustream to connect with his fans and market his new tour dates and album releases. Joel Zimmerman (Deadmau5) has recently announced his new tour dates via Twitter and Facebook for his upcoming North America tour, officially named the "MEOWINGTONS HAX TOUR". Mr. Zimmerman even goes as far as streaming himself live on Ustream, from his home studio, as he works on new music and interacts with his fans via Twitter, getting instant feedback on brand new music. By utilizing such social media, not only do you effectively market yourself, but also your fans will feel like they are involved in something and are giving their input. When you let fans interact with the artist in such a way, it will draw the fans further into the artist’s life, and create a dedicated, loyal fan base. Deadmau5 regularly posts on Facebook about his cat named “Meowingtons” and keeps fans up to date on his home life. Just a few days ago he posted on Facebook “I am going to get a haircut”, and received thousands of likes and comments within 30 minutes. He already has his fan base drawn into his daily life and interacting with him on almost a friendly level.
I have seen other artists that are now jumping on the bandwagon; as Will.I.Am from the Black Eyed Peas has recently started streaming himself live as he works on new music. Social Media has become an extremely valuable tool as far as marketing your brand and your music goes. It is truly the cheapest way to reach the largest amount of people.
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