It has recently come to my attention via musicindustrynewswire.com, that the former head of the innovative company, “Open Labs”, has recently gone into competition with his former company. As far as executing the new company opening, Victor Wong, CEO, will have the event streaming live through musiccomputing.com. Music computing is the new company, owned and operated by Victor Wong, former head of Open Labs. On the day of the live streaming, they will show case eight new hardware instruments and two new software products. Personally I am extremely excited to see what new technologies will be implemented into each new product!
“We dissected everything down to the smallest possible particles and then redesigned it all,” states Victor Wong, CEO, “what we have created can only be described as a quantum leap in music instrument technology.” C. Simmons, (2010). Apparently the new company is aimed at giving Open Labs a run for their money. The incredible instruments that Open Labs were pumping out of their factory were in fact amazing at the time simply because no other company had offered something like this before. However, customer satisfaction was clearly not met and Open Labs almost collapsed into the abyss. I am personally hoping that this new company is the new standard of advanced instruments and not just a knock off of the previous companies products. Personally, I knew a friend back at Full Sail University in 2007 that had a Open Labs "MiKO", which was the flagship of the companies keyboard workstations at the time. He brought it by my home studio one day and at first sight I was ecstatic and ready to use this eight thousand dollar piece of musical inspiration. After 4 hours of exploration of this keyboards capabilities, I discovered that for something that is a decent computer, stuffed into the frame of a keyboard with mixing controls (as many other keyboards have), and a decent mic pre, the price of $8000 was outrageous. The keyboard simply wasn't much more than an overpriced home studio stuffed into a keyboard. No amazing new technologies, no innovative ideas, nada. I personally could spend that much money building a very nice home studio that would blow the MiKO away.
“According to their press release, the company’s goal is to “invent new technologies and integrate them with proven standards to create the best possible instruments for today’s musicians.” Most of its products are cross-platform in nature and will work within the Microsoft Windows® or Mac OS operating systems, allowing more flexibility than ever.” C. Simmons, (2010). With that statement in mind, the planning of this company’s goals are very similar to my own. Will Music Computing end up being my arch nemesis after they blow Open Labs out of the water? Either way I believe that this company was created with customer satisfaction in mind. Since Open Labs failed and almost went completely bankrupt, Victor Wong is making a comeback to show his customers that he knows what it is they want.
Reference:
Christopher Laird Simmons, Tue, 05 Oct 2010. Musicindustrynewswire.com, Former Head of OpenLabs announces new company: Music Computing to Launch Ten New Music Products. Retrieved on October 17, 2010 from: http://musicindustrynewswire.com/2010/10/05/min3330_163328.php
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